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It’s not just a greeting. It’s a commitment.We’ve been welcoming our neighbors to Pride for decades. In addition to welcoming everyone, we promise to provide every Pride customer with prompt, courteous service and outstanding value.Whether you need fuel fast, a quick lunch or coffee on the go or any of life’s little necessities, you’ll find them – and a friendly smile – at your neighborhood Pride store.Our Pride Promise to our CustomersFast and friendly service. Quality products at low prices. Clean & professional facilities.Pride HistoryA Century of ServiceThe Pride story began in Springfield, Massachusetts, back in the early 1900s. In those days, the business was focused on servicing horses and carriages. When the automobile came along, the family business went with it and shifted into vehicle repairs and fuel sales.Over the years Pride continued to evolve to meet the changing needs of its customers. We opened our first self-serve station in 1976, and convenience store in 1982 in Springfield, MA.Today, Pride has modern, high technology stores in 25 locations throughout Western Massachusetts. While much has changed over the years, we’re still family and locally owned. And we’re still committed to delivering outstanding neighborhood service.Pride Firsts1976 First Self-Serve in Massachusetts to install automatic fire suppression system.1989 First in Western Massachusetts to have a Dunkin’ Donuts® franchise in its store.1990 First in Western Massachusetts to have Subway® in a convenience store.2005 First in Massachusetts to install cash dispensers at its fuel pumps. First in Western Massachusetts to sell a 10% Ethanol-blended gasoline at all locations.2007 First chain in Western Massachusetts to sell Biodiesel fuel at all locations.Our FutureOur goal is to continue operating great stores and expand our growth. We will do so responsibly and adhere to our commitment to our Partners, our customers, our community and our environment.